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We are proud to say that our company is a reseller of Pure Beginnings. They are skincare brand who has already 10 years experience producing natural, organic and healthy skincare for babies, kids and adults. Here are some observations about this brand.

Pure Beginnings believes in keeping your skin as pure as the day you were born by providing high quality, effective, organic skin care products that care for you and your family’s skin, and are not harmful to the environment giving peace of mind from the beginning.

Although Pure Beginnings is a skin care brand with organic personal care products for the entire family, its origin was firmly rooted as an organic baby and kids skin care brand that was established in 2007. Since then Pure Beginnings has been the leading and most trusted baby and kids organic skin care brand in South Africa. Over these past 8 years, this family owned and run business has worked closely with Mothers, Midwives and Child Birth Educators to develop a skin care range that meets the needs of babies and kids using the purest and safest natural and organic ingredients.

In 2014, Pure Beginnings became the first South African baby and kids brand to certify organic products through ECOCERT Greenlife France*, one of the most widely accepted regulatory organisation for organic products in the world, and internationally recognised as leaders in cosmetic organic certification.

Pure Beginnings, as an accredited partner of Phytotrade Africa, specialises in creating products that combine traditional herb botanicals with some of Southern Africa’s most beneficial and powerful plant ingredients. Phytotrade Africa is a non-profit trade association that promotes the preservation of Southern Africa’s biodiversity through sustainable production and biotrade amongst rural communities in Sub-Saharan Africa. With a quarter of the world’s biodiversity in Southern Africa, Phytotrade Africa works towards protecting this biodiversity for the benefit of current and future generations.

Pure Beginnings products and the ingredients contained in them have not been tested on animals. We are endorsed by Beauty Without Cruelty South Africa and have Vegan accreditation.

  • Use ingredients that have been approved for cosmetic use by ECOCERT Greenlife
  • Use ultra mild surfactant that don’t strip moisture from the skin
  • Support African communities and biodiversity conservation through ethical biotrade
  • Consider the beneficial bacteria on the surface of the skin and work to optimise the good ones by:
    • maintaining the normal pH of skin (4.5 – 5.5)
    • using mild surfactants
    • supplementing with a prebiotic food source that only the beneficial flora can feed on
  • Ensure our products are all rapidly biodegradable thereby being environmentally and water course friendly
  • Use recyclable packaging
  • Register with the Vegan Society, Beauty without Cruelty and Phytotrade Africa
  • Test on animals. We are completely animal friendly
  • Use any ingredients prohibited by ECOCERT Greenlife such as:
    • Any petrochemical derived ingredients or mineral oil (propylene glycol/PPG/PEG, petrolatum, mineral oil)
    • Parabens (Methyl, Propyl/Ethyl/Butyl)
    • Sulphated Surfactants (SLS/SLES)
    • DEA (Diethanolamine) / TEA (triethanolamine)
    • Phthalathes (hidden under “Parfum” or “Fragrance”)
    • Aluminium
    • Fluoride
    • Synthetic Colourants & Fragrances
  • Use any chemical disinfectant such as Triclosan

*Not all products carry organic certification, only products that are indicated as Certified Organic with Ecocert on their individual product pages.

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